The most complete and best explanation for both beginners and experts: How to tell a good story?


On a terrible night, my parents are not there, only a little daughter.

At this time, the phone bell suddenly rang and the little daughter picked up the phone.

It’s the voice of my mother: “Daughter, don’t open it! Mom and Dad’s bedroom door, don’t open it...” Then the phone suddenly hangs up...

The little daughter herself was very scared. She felt that there seemed to be something behind the bedroom door.

Strong curiosity and fear of the night drove her to the door of her parents' bedroom and opened the door...

Guess? Then what?

I want to keep the story about the ending of the story, and then let me know the answer.

As I said in the opening, the topic I want to share today is about: How to tell a good story? So why do we want to tell a story?


Why do you want to tell a story?
I don't know if you will have the same feelings as me. Whether in life or in the workplace, there is an important ability called "the art of communication". Many things that may not happen at all are after some skill. After the communication, there was a turnaround, and this "art of communication" is the story.

Take our growth as an example:

When we are most ignorant, moms and dads or kindergarten teachers will choose the easiest way to let us understand the truth of life, that is, telling stories.

From the story of pulling radishes, we know that unity is power;

From the story of Little Red Riding Hood, we know the truth of injustice;

From the story of Cinderella, we know that good people will have good news.

In this way, these seemingly profound truths are bit by bit in our minds.

In childhood, we listened to fairy tales. After we went to school, we listened to fable stories and walked into society. We watched the chicken soup of the soul. All the things that made our minds precipitate were one story after another.

After entering the workplace, the most important thing for a company or team is communication skills. The quality of communication directly affects the team building. As a team leader, good communication often has a multiplier effect. As a team participant, good communication will make the cooperation more enjoyable. But in many cases, direct communication does not apply to this society, because the straightforward sword tends to hurt people and has no good effect. At these times, we have to take some swaying methods, that is, telling stories.

So, nothing is more convincing than the story. So why do we humans like to listen to stories so much?

Why do we like to hear stories?
I believe we have had this experience.

I tried hard to convince others to try to suppress it with a long story, to prove that I am right, others are wrong, but the results are often counterproductive. You are dry and reasonable, the other party can't listen, or just don't listen, but you use storytelling to make sense. The effect is different, because our brain is designed like this.

In the long process of evolution, human beings mainly rely on limited personal life experience and listening to others to tell stories to learn knowledge and understand the world. Listening to the story is more in line with the mature patterns and habits we have evolved. It is easier to satisfy our cognitive and emotional experiences, and it is easier for us to find the meaning of life.

So what are the usage scenarios for the story? Please look back.

Story usage scenario
1. In self-introduction/teamwork, storytelling can make us more three-dimensional and more exciting;

2. In the case of a Han/Sister/Party, a very story-telling person will generally attract the attention of the opposite sex, and often as a core person to incite the overall atmosphere. Telling stories makes you more popular;

3. In communication writing, there are many well-known writers, because they are very famous because they write stories. Like Zhang Jiajia, "From your world," Zhang Jiaxuan, who knows Zhang Gongzi, Nobel Prize winner Mo Yan, French writer Mark Levi, "The Shadow Man", etc.

4. Product / Operations / Brand Marketing

Many successful cases available:

1. The orange is not sold in fruit, and the inspirational story of Yan Shijian is sold;

2. Durex sells not a condom, but sells people's fascination about "sex" things;

3. Baisuishan is not selling mineral water, but the love story of Descartes and Christine.

All of the above cases have one thing in common, that is, the products sold are given emotions and the stories are given, so that the products convey higher value. Especially in the era of the Internet, as everyone knows, a business to sell eggs, you will find that eggs or that egg, not because the Internet has become a duck egg, but the Internet provides an effective channel for storytelling on the Internet. Eggs can become more emotional, and they can be more "valued."


Give another example:

Also made a camera, how do you tell the user? One way is to say how many megapixels you have, the high-tech materials used in the lens, and the other is that you and your distant relatives can connect with each other through this camera.

The difference is that the latter is to talk about the use of this thing to the user, how much benefit it can bring to the user, the user does not have to lose anything... but there is always someone who can't help but "hyun", I have to say what I have like the former Function, what new technology I used, where is my better than the competition... What is the difference? The reason is that one is really user-centric, and one is always saying me.

What is the story?
There are many explanations for the definition of the story.

In fact, when we were in elementary school, we began to learn what is a story. At that time, the story structure of learning was a relatively classic model: time, people, places, events, obstacles, solutions, and endings.

In summary, it is:

At what time and place, a protagonist with a mission encounters unexpected obstacles and is in trouble. He tries to overcome obstacles, and then the story develops to a climax until the end.

From the perspective of our present, how is it explained?

American writer Jerry Cliffe mentioned a point in the book "Fiction Writing Tutorial Fictional Fiction Full Raiders". The purest form of the story only includes three elements: conflict, action, ending, among them, conflict = desire + obstacle .

Here are a few examples:

1. Waiting for the rabbit, Chinese classic story: The farmer wants to eat the rabbit, expecting the rabbit to die in the tree, but the rabbit is not hooked, this is a conflict; the conflict forces the farmer to generate the motivation of action, he is sitting there every day, etc. Dry, this is action, the final ending is self-evident, the dealer is dead, and the rabbit is not coming.

2. Why did Lei Jun do Xiaomi at the beginning? Because of the fact that at the time, domestic products were generally poor in appearance, poor in quality, and extremely expensive. Lei Jun wants to change the image of Chinese products in the eyes of ordinary people and let the people use high-quality products (this is a conflict). Lei Jun finally invested time, money and energy to do Xiaomi, although he also encountered many hardware pits and obstacles during the period ( This is action), and ultimately live up to expectations, making Xiaomi a brand, can be said to be a miracle product (this is the ending).

What is the nature of the story?

There is a book called "Your team needs a storyteller", which is mentioned in the book: In most cases, storytelling is to use a background you prefer to convey a message. So tell a good story, that is, a story that can help us achieve our goals.

For example, the boss wants to build trust with employees so that employees are more willing to implement their own decisions. What should I do? You can try to figure out how this important decision is made, who the decision maker is, when and where to make it, and where these details are added, you can build trust step by step. If one day, the boss has no time to explain and directly post the task, the staff will think that this decision is the same as before, and it is made after careful consideration.

What stories can we tell?

1. Your moment of pride

At some point in your life, it’s not easy to do the right thing, but you resist all external pressures, choose what you think is right, and have achieved good results. You have withstood the test, which is what you are most proud of. The moment is also your most proud story.

2. Your frustrated moment

Everyone has a failure, a failed experience, but you dare to take the first step, share your personal frustration with others, the wrong moment, and gain the trust of others, but also demonstrate your quality and Positive attitude.

3. Your mentor and friend

You can talk about key people in your life, such as mentoring friends, or people who haven't seen each other but have a great influence on you. This person should have the qualities you value, or he is your ideal goal. On the one hand, this kind of quality can be promoted to the people who listen to the story. On the other hand, the other party will feel that you have these good qualities.

4. Your book, a movie, a current event

You can find countless stories that show your point of view from books, movies, newspaper articles, or other media, and wrap these classic stories to make them more personal. Tell me how you knew this story, or how it meant to you, or why you shared it, and turn it into your story.

How to tell a good story?
First of all, there must be "story thinking . "

When it comes to story thinking, here is another way of thinking that is recognized by everyone is called rational thinking. Story thinking is more emotional than rational thinking. Thinking in terms of rational thinking, many people have such views: for example, the facts are more accurate, such as anecdotes are more valuable; and there must be a direct link between the solution and the problem. But the perspective of the story thinking is different.


For example, to solve the problem of alcoholism. The root cause of alcoholism is to drink too much. The immediate solution is to stop drinking. But the success rate of this method is very low. The organization of the abstinence group allows the alcoholic people to come together, share their experiences and stories, and finally help some people to successfully stop drinking.



So how can we cultivate "story thinking"?

First, forget about charts and spreadsheets that can block your imagination. Then digest the experiences that can be shared and summarize the conclusions in advance. Second, encourage people who listen to the story to participate. You can guide them and let them observe what you notice. They may accept your point of view. Again, inspire people's feelings, try not to use logic to control people. If the other party discovers this, it will increase the alert and get farther and farther away from you.



Second, be proficient in the six elements of the story .

1. Plot and length

2. Details

3. Suspense

4. Picture or picture

5. Emotion

6. Refinement and sublimation



1. The plot and length

We all know that a story must contain the plot, otherwise he is a synopsis or summary of the story, not a story. A story made up of plots, in order to express the mother who affects the audience, is not as good as the audience or moved, or panic. Or joy, it takes a certain amount of space, otherwise it will not be able to bring the audience into a pre-designed state.

For example, a bank robber is often tracked. If we see a narrative from the police's point of view, we need a certain amount of time to tie up with the police's new tightness. At this time, you will want the police to grab the robbery. Hey, if you see the angle of the brother-in-law to narrative, we also need a certain length to be tied to the robber's heart. At this time, you hope that the robbers can successfully run away. Why do we have such a weird translation? Because of the length of the story, we have been with the police or the robbers for a while, and this process has a long-lasting empathy with the police or the robbers.

If a story has no plot, no space, and flashes in a dozen seconds, what will the audience think? What is the difference between this and the running account? Anyway, it doesn't mean anything, it's faint.

2. Details

A well-spoken story must have one or more vivid details.

How to understand this detail? The so-called "details determine success or failure" is also applicable to the story. I will give a chestnut about the sensory details of the lemon:

You can imagine a chopping board in your mind, a lemon that is warm under the sun-facing window, lying on the chopping board, full of juice. You can smell the refreshing taste of lemon peel. Imagine a very sharp knife, with a knife falling and the lemon in two. Watching the two halves of the lemon roll away, the beads of lemon juice condense and drip together to form a small piece of lemonade, which can also smell the taste of lemon peel. Pick up half of it and cut it again. Pick up the quarter of the lemon, put it in your mouth, bite deeply, hoop the lemon with your lips, and then pout your mouth to make a big lemon-yellow smile, let the juice flow freely your chin.

Do you think that the salivary glands are working? Is there water in your mouth? This is because your imagination makes you feel that there is really a lemon here.

List a series of vivid and stimulating descriptions for each sense, making the story more accessible.

3. Suspense

Speaking of suspense, do you still remember the story of the little girl at the beginning?

The answer is revealed here. In fact, the answer is very simple. When the little girl opened the door, she was shocked by the oncoming birthday cake and candle.

Haha, the next thing to say is the third element of the story: setting suspense.

Setting suspense is one of the oldest techniques of storytelling. Its purpose is to keep the audience and audience attractive throughout the entire story.

Just as many people like to listen to traditional storytelling when they are young, they will find that the design of such legendary stories is full of suspense, so that you can't stop. At the end of each chapter, the storyteller will deliberately set a bigger suspense. Your heart itch is unbearable until the next time you start speaking.

In the process of telling a story, it is difficult for you to ensure that the audience is not distracted. At this time, it is necessary to constantly set suspense to let the user's heart hang down again, that is, to appease the appetite!

4. Picture or picture

When telling a story, relying on language to form a picture that is seen in the viewer's brain, attracting the rich associations of the audience in the mind, this is the sense of the picture. Language creates a sense of the picture is actually a very old storytelling. There are a lot of strong vocabulary words that have become part of our daily expressions. For example, words like bloody mouths, angry hairs and rushing crowns are very strong. Some words, not only have a sense of picture, but even have sound effects, such as waiting for feeding. .

Although we have had such a rich vocabulary after thousands of years of inheritance, there are a number of online buzzwords every year. For example, in recent years, the popular "prepared tires" and "trousers are off. You show me this. "The boat of friendship can be turned over and over", etc., can convey a strong sense of the picture, without explanation, can let the audience understand the meaning of these words.

5. Emotion

Darwin believes that the basic pattern of human expression of emotions in the world is generally consistent.

In fact, long before words, symbols or even simple spoken language, humans have mastered the way to convey feelings between each other with a series of actions and expressions. Human beings are born with emotions to express and accept information.

Like a very successful product, NetEase Cloud Music, his comment function is so hot, because it caused the user's emotional resonance. Emotion is temperature.

So when telling a story, in order to better convey your message and better convince the audience, how can we specifically operate it?

a. Arouse the sympathy of human instinct (the unfortunate experience of xxx often appears in the news)

b. Trigger fear of losing good things (people are afraid of losing, fear of losing something)

c. Resonate with the same experience (many people's life experiences are similar, similar experiences are most likely to resonate)

6. Refining and sublimation

Many people have this feeling. If the speaker does not make any refinements and summaries after the end of the story, nor does it guide and suggest that we draw some conclusions from it, what does it feel like something is missing?

Telling others about their stories and listening to others telling stories is a means for us to know the world and learn and share some kind of survival experience. So telling a story will definitely have a certain purpose and need to convey a truth. .

As I said before, the story of waiting for the rabbit, in fact, this story mainly tells us that the truth is: the pie that has not fallen in the sky, that is, we are not able to get it in work and life. Want to harvest, must pay. We understand this profound truth through the story, we have learned the skills and experience of being a human being.

Therefore, in order to refine and sublimate the story, we need to extract something more universal in a specific cognitive situation to guide us to face a similar new situation.


Be the one who will tell the story
1. Create your story treasury, you can use Evernote, Graphite Document or Threaded Notes as your library.

2. Pay attention to your life, pay more attention to what happened and details, and record it whenever you have new ideas, because the story is everyone's experience.

3. First of all, we must have a story thinking, familiar with the six elements of the story, and at the same time impose practice, practice is essential

4. Here's the exercise, you can try to do this, randomly looking for 5 completely irrelevant items and things around, such as: taxi, strawberry, cello, chemist, mask. Use your imagination to connect them together and make a story. You can write down your story, talk to your friends, and exercise your divergent thinking.

5. You can also turn yourself into a storyteller and refine your own story. What can you do? Think of yourself as a reporter to interview yourself, ask yourself questions, and use questions to sort through the experiences that have been missed by you.
The most complete and best explanation for both beginners and experts: How to tell a good story? The most complete  and best explanation for both beginners and experts: How to tell a good story? Reviewed by Admin on July 29, 2019 Rating: 5

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